You can see this new option (provided its completely rolled out) by clicking Create Campaign and scrolling to the bottom under Adgroup Settings.
Looks like Microsofts implementation of this went live today (or very recently at least).
Org authorship information marked up with microdata:!doctype html html lang"en" head meta http-equiv"Content-Type" title What's in a Name?
"author type "Person "url "ml "honorificPrefix "Dr.
Here, for example, is some html code containing schema."name "Samuel Jones "honorificSuffix "PhD" /script title What's in a Name?To change this setting in the Adcenter online UI: Drill into your hildegard von bingen kloster shop campaign and check the box next.Update: Switch Your Existing Campaigns to Core Search Only.h1 p By span itemprop"author" itemscope href author/ml" itemprop"url" span itemprop"name" Samuel p A name is a terrible thing to waste.Org item types on official websites: ContactPoint nested within, organization for contact phone numbers, and, musicEvent for band concert dates.Then click the, more button and select, bulk Edit.Official tour date information will now start appearing in the Knowledge Graph, as will contact phone numbers for companies.Finally got your head around using RDFa or microdata for marking up html documents with schema.With the transition to Adcenter, advertisers lost that control, and I personally wondered when/if Microsoft would roll out similar controls.In both cases the route to getting into the Knowledge Graph is by employing existing schema.Events Markup Tester and another for corporate contact information (the.
Manu Sporny for the heads-up on that).
The challenge is keeping the json-LD data in sync with what appears on the page, as it is important for the search engines that the data you're providing to them (via json-LD) is the same as the data you're providing to humans (via html).
And as a concluding aside the integration of music events and contact phone numbers in the Knowledge Graph demonstrate, again, how being an early adopter of structured data technologies can pay off.
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